Verizon Drops McCann for McGarry Research Paper Example | Topics and Well Written Essays - 500 words

Verizon Drops McCann for McGarry - Research Paper Example Verizon Drops McCann for McGarry The review was a determination of the agencies that BofA would use to propel its image to the public in a positive manner. Therefore, the bank invited all the agencies that handled its advertisement and marketing accounts as well as those that did not handle these accounts. After the review, the bank agreed on having WPP handle its $2 billion global advertisement account and consequently cut its relationship with BBDO that started in 2006. Along with dropping BBDO, the bank consequently dropped the tagline â€Å"Bank of Opportunity† that was a creation of BBDO. However, it is crucial to point out that WPP did not take over the worldwide marketing and advertisement of BofA from a newcomer’s perspective. In this case, WPP took over these roles from the bank as an expansion of its earlier relationship with BofA since it had an existing relationship with the bank as it conducted the bank’s branding responsibilities. The fundamental difference between WPP and BBDO lie on the approach of the holding companies’ pitches. The CEO of Omnicom, whereby BBDO is one of the holding companies, observed this difference. He noted that Omnicom gave its principal agencies, like BBDO, the responsibility of playing the key role in a new business. On the other hand, WPP ensured that the holding company was supported throughout the process of acquiring a new business. In addition, WPP’s holding agencies collaborate while pitching for a new business while BBDO’s approach does not encourage collaboration.

Memo about (Absolute Zero - The Conquest of Cold ) Essay

Memo about (Absolute Zero - The Conquest of Cold ) - Essay Example In addition, the theory also emphasized that heat could neither be â€Å"destroyed† or â€Å"created.† Entrepreneurs like Frederick Jude and Henry Feroe, who started a company that offered shipment services that were preserved by ice which he got from around his place. He knew that ice (cold) could be used as a preservative and hence commercialized its use. The idea became more popular as the world got into the industrial revolution. If not for Joule, the concept of energy conversion from mechanical to heat energy could not have been utilized. Joule demonstrated through his experiment of the possibility of converting Mechanical energy into heat. It is by the help of Thompson that he improved on Joules theory and came up with the Laws of Thermodynamics. The first Law of thermodynamic stated that energy can always be converted from form to form, but cannot be destroyed or created. The second Law of Thermodynamics stated that heat cannot move from a cool surface to a hot s urface. The first substance to be used in artificial refrigerators as working liquid was ammonia liquid. It is evident from the documentary that the invention of the refrigeration system took a very long time as it entailed a cocktail of a number of theories before it was actualized. After the first artificial prototype was made, several attempts to come with a good refrigeration system was put in place and several companies ventured into its production becoming a commercial product. In the documentary, I found it interesting how the refrigerator came to be made. As we live in today’s world, one cannot always appreciate some of the inventions unless they look back into the history involved in its making. It is a fact that the making of the first artificial refrigeration system took many decades before it came in place as it entailed a number of theories and facts before any agreement could be made regarding how it should work. Eventually, through the discovery of the law of conservation